This year, a sample of each was scrutinised by a panel chaired by Peter Allen of Bourne Leisure and gold and silver winners were decided. The panel was asked to take into consideration:

Quality: Photo reproduction, paper stock etc

Design: Does it complement the image of the performer(s)? Is it eye catching? Readable? Is there an effective and selective use of typefaces, or a determination to cram in as many as possible?

Size: Will leaflets, posters etc fit in a handbag or brief case? Or are they so small, they'll be lost? (eg, business cards are a waste of time unless personally handed out)

Photos: Up to date or years out of date? Do they represent you or your act as it is now? Can they be reproduced by and in other media?

Information: Too much? Too little? Bookers need to know what you do, what you look like and how they can get hold of you; they might also listen to a cd or watch a dvd. They don't want a folder full of information on your favourite colours, the first cd you bought and where you like to go on holiday

Gold Award

'Creative, and very different: Bauman made additional use of the design to label promotional bottles of Jack Daniels'

Silver Award

'Classy design, good information, opened out into a nice poster'

The judging panel was also impressed by Georgia Holland's (Casa Management) A4 flyer - 'contemporary design, eye-catching, and with loads of information'; however, it lacked any contact details which spoiled its chances of an award:

The Stage's MD, Catherine Comerford, and Head of Production and Design, Trevor Davies, selected four further examples of promotional material - from Ian Jones, Niqi Brown, Robert T Leonard, and Andrew James - which they considered particularly well designed and worthy of commendation; see their flyers below: